"If you have a fast computer and a fast Internet connection, you make Hollywood nervous. Not because of what you're doing now, but because of what you might do in the near future." (Goodwin, 2002).
Throughout the years, Hollywood has taken on the advancing technologies as allies. Now, with the Internet and the ability to simply download movies straight to your computer is slowly putting movie making out of business as people are no longer going to the cinemas or buying the movies as much as they used to.
When TV was first introduced, Hollywood was wary of its capabilities and competed with them by advancing their own technologies in order to draw more attention back to movies. Things like sound and colour provided new curiosity for a while but after a period of time everyone once again became used the idea. They then created 3D showcasing this to the world only through cinemas with the first ever 3D movie "Bwana Devil." Again, business took off in Hollywood's favour. In the end however, Hollywood realised that TV being invented could be a positive thing for films, which is when they came up with ideas for DVD’s selling films to people so they could watch them on their TV’s at home.
So as technology advanced, Hollywood productions took it in their stride and made ways of benefitting from it as well. But can this work with the Internet? With people able to download movies for free without seeing the movie previously, the future does not look too bright for the cinematic business. “As technology advances, the threat of rampant and unprecedented theft of digital media continues to grow. The music industry has already faced, and continues to face, this threat, but has largely failed in defending musicians’ intellectual property.” (Engelman and Scott, 2006). Can Hollywood hope to protect movies and their directors and screenwriters?
Over the years less and less people have been going to the movies and instead simply downloaded online. This may just end up killing Hollywood. If people don’t pay to see or buy the movies, then there is no way to pay for the expenses of actually creating the films. The future looks bleak for movie producers as those who download movies will end up putting an end to movies unless Hollywood comes up with a way to make money from people downloading their work freely. Although “Downloading movies or television shows illegally has not reached the same level as music,” (Rodriguez, 2006) It is sure heading that way. One idea to stop this would be to advertise more how unethical downloading is and hope that people will stop. Another idea is to introduce sampling, putting a limit on how much people can actually download.
Throughout the years, Hollywood has taken on the advancing technologies as allies. Now, with the Internet and the ability to simply download movies straight to your computer is slowly putting movie making out of business as people are no longer going to the cinemas or buying the movies as much as they used to.
When TV was first introduced, Hollywood was wary of its capabilities and competed with them by advancing their own technologies in order to draw more attention back to movies. Things like sound and colour provided new curiosity for a while but after a period of time everyone once again became used the idea. They then created 3D showcasing this to the world only through cinemas with the first ever 3D movie "Bwana Devil." Again, business took off in Hollywood's favour. In the end however, Hollywood realised that TV being invented could be a positive thing for films, which is when they came up with ideas for DVD’s selling films to people so they could watch them on their TV’s at home. So as technology advanced, Hollywood productions took it in their stride and made ways of benefitting from it as well. But can this work with the Internet? With people able to download movies for free without seeing the movie previously, the future does not look too bright for the cinematic business. “As technology advances, the threat of rampant and unprecedented theft of digital media continues to grow. The music industry has already faced, and continues to face, this threat, but has largely failed in defending musicians’ intellectual property.” (Engelman and Scott, 2006). Can Hollywood hope to protect movies and their directors and screenwriters?
Bibliography:
Goodwin, Mike 2002, “Hollywood vs. the Internet”, reason online.
Rodriguez, Antonio 2006, "The Relationship between Copyright Software Protection and Piracy: Evidence from Europe," European Journal of Law and Economics, 21(1), 29-51.
Engelman, Anna and Scott, Dale 2004, ‘Arrgh! Hollywood Targets Internet Piracy’, 11 RICH.J.L&TECH.3.
~Blue-Inspiration
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